Identity sits at the intersection of security, user experience, and privacy. In healthcare, this means providing a secure, frictionless way for patients to create an account, log in, and access medical systems (such as patient portals and medical payment systems). Protecting sensitive data from malicious intrusion and taking steps to prevent data breaches is also central to a sound security policy and compliance with data privacy laws like HIPAA Business Associate agreements.  This report discusses the signs that you need to move from DIY to an identity platform and specific options for healthcare organizations.